Apparatus for securing articles to a display board

ABSTRACT

Disclosed is an apparatus and method for the packaging of salable articles. The articles to be packaged are placed within spaced holders carried by an endless belt which advances the article through the apparatus while various operations are being performed thereon. A drive mechanism advances and periodically interrupts movement of the endless belt and operates a display card transfer mechanism. Movement by the transfer mechanism is in two directions, vertically, to pick up a display card from a supply and subsequently place it in juxtaposition to the article in the holder, and horizontally whereby a display card is transferred from the supply to a position over the conveyor belt and holder. Simultaneous with the placement of the display card in juxtaposition to the article, one or more labels are applied to an article and display card positioned in another holder to form a package. At least one of the labels is preformed in order to better conform to the contours of the article and display card. When movement of the conveyor belt resumes, beginning another cycle, a completed package is emitted from the holder, another display card is transferred from the supply and one or more labels are prepared, both card and labels to be applied to different holders during the next interruption in the movement of the endless belt.

United States Patent 1 Place et al.

[ APPARATUS FOR SECURING ARTICLES TO A DISPLAY BOARD [75] Inventors:Osmund V. Place, Hudson; Philip C.

Hungerford, Jr., Cleveland Heights; John L. Gereby, Wickliffe, all ofOhio [73] Assignee: Cardpak Incorporated, Cleveland,

Ohio

[22] Filed: Nov. 5, 1973 [21] Appl. No.: 412,907

Primary ExaminerTravis Sr McGehee Assistant Examiner.lohn SiposAttorney, Agent, or Firm-Hamilton, Renner & Kenner [4 1 May 27, 1975[57] ABSTRACT Disclosed is an apparatus and method for the packaging ofsalable articles. The articles to be packaged are placed within spacedholders carried by an endless belt which advances the article throughthe apparatus while various operations are being performed thereon. Adrive mechanism advances and periodically interrupts movement of theendless belt and operates a display card transfer mechanism. Movement bythe transfer mechanism is in two directions, vertically, to pick up adisplay card from a supply and subsequently place it in juxtaposition tothe article in the holder, and horizontally whereby a display card istransferred from the supply to a position over the conveyor belt andholder. Simultaneous with the placement of the display card injuxtaposition to the article, one or more labels are applied to anarticle and display card positioned in another holder to form a package.At least one of the labels is preformed in order to better conform tothe contours of the article and display card. When movement of theconveyor belt resumes, beginning another cycle, a completed package isemitted from the holder, another display card is transferred from thesupply and one or more labels are prepared, both card and labels to beapplied to different holders during the next interruption in themovement of the endless belt.

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PATENTEDFIAY 27 1975 SHEET APPARATUS FOR SECURING ARTICLES TO A DISPLAYBOARD BACKGROUND OF THE INVENTION Concepts of packaging small goodsincluding household products and personal items have been steadilychanging from the day when most of the goods were sold in closedcontainers particularly cardboard boxes and paper wrappers. Packages arenecessary for several reasons some of the more common ones being, toprotect the product during shipment and subsequent display prior to thetime of purchase by the consumer, to advertise the goods and to preventtampering with the product by unauthorized persons.

Many products are also sold without the aid of packages because they areof such a nature that the consumer generally wishes to inspect them, orsimply because they do not require protection or any appreciable amountof advertising. While lack of packaging repre sents a savings to themanufacturer, the retailer is often plagued with the theft of suchgoods, which include lipstick containers, ballpoint pens, spools ofthread, combs, small toys and the like. One of the remedies to the theftof small items that has evolved has been ef fected by mounting the smallproduct on a larger display card ofa fairly rigid cardboard whichincreases the difficulty of inconspicuous theft.

The display card method of packaging also places the product in fullview of the consumer and again provides the manufacturer the space foradvertising. Most of the packages include a display panel of cardboardor similar material upon which may be printed product information,advertisement and directions. The article is placed upon the card andthen affixed thereto by selecting a suitable method such as completelyenveloping the article and display panel with a layer of clear plasticwhich may be either rigid or a flexible film.

In the interest of minimizing packaging material and labor, one methodutilizes the label, normally affixed to the article, as the means forfastening the article to the display panel. The label, which ispreferably self adhesive, may be imprinted with directions or otherdesired information and is affixed directly to the article and displaypanel as though the article were being taped to a card. Followingpurchase, the consumer simply removes the article from the display paneland discards the latter.

While the foregoing procedure represents a significant departure fromother methods, made more costly by the type of materials used, due tothe number of steps involved and the apparatus required to perform theoperations, it has not been found possible to apply the labels to thearticle and display panel in a proper manner. The chief difficultyexperienced is due to the fact that most of the articles are thickerthan the panel and when the label is applied it does not follow thecontours of the article and the card but has a tendency to contact thehighest surface of the article and then the card leaving a span or webbetween the two where the label is contacting neither surface. The webnot only weakens the union between the article and panel, but alsodecreases the adherence of the label to the article upon removal fromthe panel. This troublesome occurrence becomes more frequent when theattempt is made to subject the packaging process to techniques of highspeed automation.

SUMMARY OF THE INVENTION It is therefore an object of the presentinvention to provide a method and apparatus for packaging an article bymounting it on a display card in full view, with adequate space foradvertisements, directions and other information.

It is another object of the present invention to provide a method andapparatus for packaging an article which is held on a display card bythe use of one or more labels.

It is yet another object of the present invention to provide a methodand apparatus for packaging an article with a display card larger thanthe article thereby reducing the ease with which the article may bepilfered.

It is a further object of the present invention to provide a method andapparatus for packaging an article on a display card with one or morelabels in such a manner that the labels remain permanently affixed tothe article when the latter is intentionally separated from the card.

It is a still further object of the present invention to provide amethod and apparatus for packaging an article utilizing a minimum amountof materials and a minimum number of operations so as to be nearlytotally automated with a corresponding savings in time and labor.

These and other objects, together with the advantages thereof overexisting and prior art forms, which will become apparent from thefollowing specification are accomplished by means hereinafter describedand claimed.

In general, an apparatus embodying the concept of the present inventionand operable according to the method thereof, for packaging articlesinvolves the placement of the article to be packaged upon a conveyorbelt having spaced holders for the receipt thereof. A supply of displaycards are stacked adjacent the conveyor belt and a transfer mechanismremoves a card from the supply and deposits the card in juxtaposi tionto the article as it advances upon the conveyor belt.

A conventional label applying machine is adapted to prepare and applylabels to the article and display card and includes a label pick-up headto remove labels, preferably from two stacks, and to deposit them in aspecially shaped tray wherein at least one of the labels is preformed ina manner hereinafter described to insure proper positioning of the labelover the article and display card. A label transfer head is heated foruse with heat sensitive labels and removes the labels from thepreforming tray and deposits them onto the article. Movement of theconveyor belt is intermittantly interrupted to allow positioning of thelabels upon the arti cle. As the label transfer head withdraws from thearticle, a vertically displaced label applicator is driven down over themomentarily motionless conveyor belt to affix both labels completely tothe article and display card. As the label applicator withdraws, theconveyor belt resumes movement, the packaged article is emittedtherefrom and another packaging cycle is performed.

A preferred embodiment of apparatus suitable for practicing the methodof the present invention to package an article is shown by way ofexample in the accompanying drawings and described in detail withoutattempting to show all of the various forms and modifications in whichthe invention might be embodied; the in vention being measured by theappended claims and not by the details of the specification.

DESCRIPTION OF THE DRAWINGS FIG. I is a front elevation of an exemplaryapparatus embodying the concept of the present invention and suitablefor packaging articles by mounting them in juxtaposition to displaycards with labels. all according to the method thereof;

FIG. 2 is a front elevation ofa portion of the apparatus represented inFIG. 1, with the front cover removed showing the sprocket and chaindrive train;

FIG. 3 is an enlarged front elevation similar to FIG. 2, depicting themechanism for interrupting movement of the conveyor belt;

FIG. 4 is an enlarged side elevation taken substantially on line 4-4 ofFIG. 1, depicting the rear side of the display card transfer means formoving a display card from a stack to the article;

FIG. 5 is a side elevation taken substantially on line 5-5 of FIG. Idepicting the front side of the display card transfer means representedin FIG. 4 and particu larly depicting the head of the transfer means inposition to remove a discard card from a stack of such cards;

FIG. 6 is a side elevation similar to FIG. 5 and particularly depictingplacement of a display card in juxtapo sition to an article by the headof the transfer means as the article passes tberebeneath on the conveyorbelt;

FIG. 7 is a frontal section take substantially on line 7-7 of FIG. 6again depicting the placement of a display card in juxtaposition to anarticle by the head of the transfer means;

FIG. 8 is a side elevation of a labelling machine, adapted for use withthe apparatus, depicting the simultaneous operations performed by thelabel pick up head and the label transfer head in their rearwardposition, and by the label applicator;

FIG. 9 is a side elevation of the labelling machine depicted in FIG. 8further depicting the simultaneous operations performed by the labelpick up head and the label transfer head in their forward position, andthe retracted position of the label applicator;

FIG. 10 is a vertical section taken substantially on line 10-10 of FIG.8 depicting the forming of at least one label between the preformingplate and the label transfer head;

FIG. 11 is a perspective view depicting two labels on the preformingplate one of which has been preformed;

FIG. 12 is an enlarged front elevation taken substantially on line 12-12of FIG. 9 depicting application of a label to an article by the labeltransfer head, said FIG. 12 appearing on the same sheet of drawings asFIG. 7;

FIG. 13 is an enlarged front elevation taken substantially on line l313of FIG. 8 similar to FIG. 12, depicting application of the label to anarticle and a display card, the label transfer head having beenwithdrawn rearwardly;

FIG. 14 is a top plan of a portion of the conveyor belt depicting threearticles and display cards upon spaced trays and further depictingsequential application of the labels thereto;

FIG. 15 is an enlarged vertical section taken substantially on line15-15 of FIG. 14, depicting an article within a tray carried by theconveyor belt and having a display card placed thereover;

FIG. 16 is an enlarged vertical section taken substantially on lineI6*l6 of FIG. 14 similar to FIG. 15, and depicting a label as applied tothe article;

FIG. 17 is an enlarged vertical section taken substantially on lineI7-l7 of FIG. 14, similar to FIGS. 15 and 16 and depicting finalapplication ofa label to the article and the display card;

FIG. 18 is an exploded perspective view of the type of packagingaccording to the preferred method, depicting an article, a display cardto be placed thereover and two labels to join the article to the displaycard; and,

FIG. 19 is a perspective view of the finished package depicting therelative position of the article to the display card and the adjoininglabels.

DESCRIPTION OF THE PREFERRED EMBODIMENTS Referring more particularly tothe drawings, a display package, indicated generally by the numeral 20,is depicted in FIGS. 18 and I9 and is representative of the type ofpackage which may be prepared by the subject apparatus and according tothe subject method. The display package 20, includes an article 21 ofany conventional size and shape, a display card 22 of stiff pa per,plastic, thin metal or other suitable material, generally larger thanthe article and having a cut out portion or opening 23 whichapproximately corresponds to the outline of the article 21, and one ormore labels 24 and 25 joining the article 21 and display card 22together.

It will be noted that the display card 22 has two tabs 26 and 28extending into the opening 23. As the display card 22 is placed over thearticle 21 the tabs 26 and 28 are raised and tend to grip the article21. Although not illustrated, other shapes and sizes of display cardsmay be utilized, and selection ofa suitable one will generally be madewith respect to the size, shape and weight of the article. Thus, if thearticle is relatively heavy, the tabs 26 and 28 may extend along theentire side thereof, or a tab forming a base may be provided at thebottom of the display card. Moreover, if the article has a flat side, itmay be desirable to utilize a solid display card placing the articlethereon and subsequently applying one or more labels to both. It istherefore within the scope of the present invention to utilize articlesand display cards having sizes and shapes other than as depicted inFIGS. 18 and 19. Furthermore, although the display cards lie injuxtaposition to the articles, they may or may not actually contact oneanother. Nor is it imperative that the display card always be placedover or around the article, inasmuch as some layouts may require initialplacement of the display card followed by deposit of the articlethereon.

According to the preferred method for preparing the display package 20,as described herein, the display card 22 is placed in juxtaposition tothe article 21. Both labels 24 and 25 are perforated as at 29 and 30 toaid the user in separating the article 21 from the display card 22leaving labels 24 and 25 on the article. The label 24, which has a heatsensitive adhesive backing, preferably attaches to tab 26, to a portionof the article 21 and to tab 28. Label 25, also having a heat sensitiveadhesive backing, adheres directly to the flat surface of the card, asat 31, over the article 21 and back to the card, as at 32. It has beenfound advantageous to preform the label 25 by creasing both ends, as at33 and 34, to insure complete contact by all surfaces of the label withthe article 21 and the display card 22. Otherwise, the label 25 has atendency to form a web by spanning the distance between the article 21and the display card 22, generally indicated in chain lines by theletter X in FIG. 19. Such webbing not only weakens the union between thearticle 21 and display card 22 but also permits the label 25 to pullaway from the article 21 after removal from the display card 22.

An overall view of one preferred form of apparatus embodying the conceptof the present invention is depicted in FIG. 1 and identified generallyby the numeral 40. The apparatus includes a conventional dry labellingmachine such as the New Jersey Pony Label-Dri 250 model, which has beensomewhat modified and identified generally by the numeral 41, and themechanism for positioning and feeding the articles 21 and display cards22 thereto, identified generally by the numeral 42.

During processing of the package 20, the article 21 is placed in a trayholder 43 forming part of a conveyor belt generally 44. As the articleadvances, a display card transfer mechanism 45 places a display card 22in juxtaposition to the article 21. Subsequently, a label applicator 46from the labelling machine 41 affixes labels 24 and 25 to the article 21and display card 22.

With reference to FIGS. l-3 there appear a plurality of tray holders 43.Each is preferably manufactured from plastic or other suitable materialand is shaped to receive and hold approximately one-half of the article21 to be packaged. The holder 43 is itself attached to a firm metal base47 in a suitable manner and the bases 47 are in turn attached to twoparallel chains 48 only one of which is shown. The two chains 48 withattached bases 47 and holders 43 form an endless conveyor belt 44 forpassing the articles 21 through the apparatus 40 to be packaged. Fourpaired sprockets, 49 through 52, guide the chains 48 and each pair ismounted on an axle, 53 through 56 respectively, which passes from a rearor backing plate 58 to a front cover plate 59. To further support theconveyor belt 44, guide strips 131-132 and 133-134 may be fastened tothe upper edge of plates 58 and 59 respectively, as depicted in FIGS. 5and 6, providing narrow channels therebetween to receive the bases 47attached to the chains 48.

The power to drive the conveyor belt 44 and holders 43 is derived from amotor (not shown) having a shaft 60 to which is attached a main drivesprocket 61 all of which are located behind the backing plate 58 formingpart of the frame. A sprocket 63 is driven by sprocket 61 via chain 64and is mounted on a shaft 65. Shaft 65 is journaled within a bearing(not shown) and passes through plate 58. Another sprocket mounted behindsprocket 63 drives another chain 66 to drive yet another sprocket 68which is also mounted on a shaft 69, journaled within a bearing andpassing through plate 58.

A bearing plate 70 is attached with bolts 71 to the plate 58 andprovides support for the shaft 65 passing therethrough. A crank arm 72is fitted over the end of shaft 65 and is fastened thereto with a bolt(not shown). A pitman arm 73 is attached to the opposite end of thecrank 72 with a ball and socket joint 74 and includes a threaded portion75 for lengthwise adjustment. Referring to FIG. 3, a sleeve 76 is shownslidably mounted on the end opposite of the joint 74 which isresiliently biased away from the joint 74 by a stiff compression spring78. The spring 78 is adjusted between a nut and washer combination, 79and 80, and the sleeve 76, the forward advancement of which is limitedby nut 81. Two parallel pusher plates 82 are attached to the sleeve 76with bolts 83.

Beneath the conveyor belt 44, a metal guide plate 84 is located whichmay be welded to bars 85 and 86 which extend between the plates 58 and59. An elongated milled slot 88 passes between bars 85 and 86 in thelower half of guide plate 84. A link 89 is mounted on either side of theslot 88 with bolts 90 and 91 passing through roller spacers 92 and 93respectively. The pusher plates 82 are fastened to the links 89 with abolt 94, there being another roller 95 within the slot 88. A parallelset of drive fingers 98 are rotatably attached to the links 89 with thebolt 91, and wear plates 99 of nylon or similar material are positionedbetween the fingers 98 on either side of the guide plate. and arefastened to the fingers 98 with small screws 100.

All of the metal bases 47 are milled to slide over guide plate 84 andare provided with recesses 10] for the wear plates 99 and drive fingers98. Movement of the conveyor belt with spaced holders is as follows.Rotation of sprocket 6] drives chain 64 and sprocket 63 which in turncauses the shaft 65 and crank arm 72 to rotate in a counter-clockwisefashion. As the pitman 73 is driven from its rearward position to itsforward position, indicated in chain lines in FIG. 3, the links 89 andattached drive fingers 98 are urged linearly forward by the pusherplates 82. The wear plates 99 in turn push against the recess 101 andthereby urge a base 47 and overlying tray holder 43 in a forwarddirection, or to the left. Inasmuch as all of the bases 47 are fastenedto the two chains 48, the entire conveyor belt 44 rotates about sprocketpairs 49-52 in a counter-clockwise fashion.

The forward advancement of the base 47 being driven is limited by a pairof pawls 102 which intermittantly engage a slot 103 in the base 47 in amanner hereinafter described in detail. The pawls 102 engage the slot103 before the pusher plate 82 has been totally advanced by the pitman73 and the excess movement of the pitman 73 is taken up by thecompression spring 78. In like manner, when the pitman 73 is retractedby the crank arm 72 the spring 78 moves before the pusher plates 82 arewithdrawn. This action is adjustably timed to maintain the tray holders43 in a static position for a specific interval. The edge of each base47, immediately forward of the slot 103 is machined at an angle so thatthe wear plates 99 may tip downwardly as they are withdrawn, the fingers98 rotating a few degrees about the bolt 91. A small spring (not shown)urges the fingers 98 upwardly to engage the recess 101 of the next base47 to advance it as the the pitman 73 again begins its forward throw.

As described above, the sprocket 68 is driven by the chain 66 from asprocket behind sprocket 63. Another bearing plate 104 is attached withbolts 105 to the plate 62 and provides support for the shaft 69 passingtherethrough. A face plate 106 may be fastened to the shaft 69 tofacilitate mounting of a cam 108 onto the end of the shaft 69. A bolt109 passes through the center of earn 108 and into the shaft 69. The cam108 has an arcuate slot 110 milled therein and bolts 111 and 112 passtherethrough threadably engaging face plate 106. The cam 108 maytherefore be rotatably adjusted about the shaft 69 and then locked withbolts 109, 111 and 112.

A cam follower 113 is carried between two prongs of an actuator rod 113which is welded to a bar 115 extending from a flat plate 116. A bore isprovided in the plate 116 for rotatably mounting it upon the axle 54which in turn carries the sprocket pair 50 and passes between the rearand front plates 58 and 59. A similar plate 118 having a bore is alsorotatably mounted by the axle 54 and carries a bar 119 to which iswelded an elongated flat rod 120. The paired pawls 102, referred toabove, are preferably bolted to the flat rod 120 and fit against eitherside of the guide plate 84 to ultimately engage the slot 103 in the base47. A small diameter rod 121 having threaded ends for nuts 122 and 123passes through the actuator rod 114 and the flat rod 120. The nuts 122and 123 limit divergence between the two rods 114 and 120. Another smalldiameter rod 124 extends through a second bore in the actuator rod 114and is held there by nuts 125 and 126. A compression spring 128 fitsover the rod 124 and extends into a recess 129 in the overlying rod 120.

During advancement of the conveyor belt 44 the chain 66 is driven torotate the cam 108. As the radius of the cam 108 increases, the follower113 and actuator 114 are raised toward the tray holders 43 and thespring 128 transmits this upward movement to the rod 120 carrying thepaired pawls 102. When the actuator rod 114 is at its highest position,the pawls 102 have been seated in the recess 103 on the underside of thebase 47. As previously described, the drive finger 98 has simultaneouslyadvanced the metal base 47 and the entire conveyor belt 44 to theposition for engagement by the pawls 102. when the pawls 102 engage thebase 47 movement of the entire conveyor belt 44 is interrupted and thevarious tray holders 43 are accurately positioned permitting the actualpackaging operations to be performed as hereinafter described. Movementof the belt 44 remains temporarily interrupted, although the motorcontinues to run, and as the cam 108 continues to rotate and its radiusdecreases, the actuator rod 114 moves away from the overlying trayholder 43 simultaneously permitting the pawls 102 to withdraw andadvancement of the conveyor belt 44 to resume as soon as the drivefingers 98 urge a subsequent tray holder 43 forward. A spring 130 may beemployed to assure the quick withdrawal of the actuator rod 114 as shownin FIG. 3. For reasons of brevity, the foregoing operation shall beunderstood to occur as described and any particular tray holder 43 willtherefore either be advancing or its movement will be temporarilyinterrupted.

The display card transfer mechanism 45 is also driven by the same motorwhich moves the conveyor belt 44. Referring to FIG. 2, the shaft 60 fromthe motor drives another sprocket (not shown) behind the sprocket 61.This sprocket is provided with a chain which rotates another sprocket(not shown) and a shaft 151. The shaft 151 is joumaled within a housing152 which extends from a frame member 153 at the base of and connectingrear and front plates 58 and 59 respectively. Another sprocket (notshown) is mounted on shaft 151 and drives a chain 154, and a sprocket155 mounted on a shaft 156. The sprocket 155 may be utilized to drivethe display card transfer mechanism 45 in which event the mechanism 45is mounted further toward the right end of the apparatus 40. In suchposition the mechanism 45 will deposit a display card 22 onto the trayholder 43, prior to placement of the article 21 thereon. The shaft 151extends beyond the front plate 58 and carries a sprocket 158 whichdrives a chain 159 and a sprocket 160 mounted on a shaft 161. Sprockets158 and 159 and the shaft 161 are outside of the front plate 58 and aregenerally protected by a guard 162, a portion of which is shown in FIG.1.

Referring now to FIGS. 1 and 4, the shaft 161 is journaled within twobearings 163 and 164 which are attached to the side wall 168 of theframe 169 with bolts 170. The side wall 168 forming the main supportstructure for the display card transfer mechanism 45, extends over theconveyor belt 44 and is secured to the upper face of the apparatus 40. Aplate 171 is fastened to side wall 168 with bolts 172 and a brace 173joins the outboard or supply end of the side wall 168 to the front coverplate 59 with bolts 174 and 175.

The shaft 161 carries a crank arm at the end opposite the drive sprocket160. A pitman arm 181 is attached to the crank 180 with a ball andsocket joint 182. Another ball and socket joint 183, connects theopposite end of the pitman 181 to a T-shaped rack 184 having a row ofteeth 185 on the side opposite the connection with the pitman 181. Aguide plate 186 having a longitudinal slot 188 therein is attached tothe side wall 168 to direct the reciprocation of the rack 184vertically.

The guide plate 186 is also provided with two angled members 189 (onlyone of which may be seen in FIG. 4) which together form a T-shapedchannel to retain the rack 184 therein. A narrow spacer plate 190 isfastened to the side wall 168 with bolts 191 and houses a bearing for ashaft 192 provided with a pinion gear 193 which communicates with and isdriven by the teeth 185 of the rack 184.

Extending outwardly from side wall 168 and above the guide plate 186 isa support 194 for a shelf 195. A micro air valve 196 is secured to theshelf 195 and is connected to a vacuum supply line (not shown). Throughanother line which exits from the valve 196, the vacuum is utilized tomove the display cards 22. A switch 198 is pivotally mounted to theshelf 195 and is activated by the reciprocating rack 184. Thus, when thetop of the rack 184 is below the switch 198, as depicted in FIG. 4, thevacuum from the supply line passes through the valve 196 and to theother line leading to the display card transfer mechanism 45. When everthe rack 184 is driven into contact with the switch 198 and beyond, theswitch moves against a plunger 199 which closes the valve 196 to themechanism 45 cutting the vacuum thereto.

Referring particularly to FIGS. 5-7, the components of the display cardtransfer mechanism 45 may be described. The side wall 168 whichconstitutes the chief support structure for the mechanism 45 is seenextending over the conveyor belt 44 wherein a tray holder 43 and article21 are presented in position to receive a display card 22. The entiretransfer mechanism structure may be joined to the existing portion ofthe apparatus 40 in any conventional manner and for the sake of clartySuch joining structure has largely been eliminated. In addition to theguide 186, the side wall 168 also carries an end wall 200, a median wall201 and a top wall 202.

A supply of display cards 22 is seen resting upon an adjustable tray andsupport frame, 203 and 204 respectively. An electric eye 205 may bemounted upon a bracket 206 attached to the median wall 201 formaintaining a constant level of display cards 22 as they are removedfrom the tray 203. The electric eye 205 regulates a supply motor theoperation of which will be explained hereinbelow.

The shaft 192 to which the pinion gear 193 is attached on the oppositeside of the side wall 168, extends therethrough and is provided with adrive sprocket 208. A bearing plate 209 is affixed to the wall 168 andmaintains the sprocket 208 at a proper distance therefrom. Immediatelyabove the bearing plate 209 is a solid metal bumper block 210. Apolished cylindrical guide rod 211 is housed at one end within thebumper block 210, at the outboard end of the mechanism 45, i.e., wherethe supply of display cards 22 lies, and extends over the conveyor belt44 and tray holders 43 to the inboard end of the mechanism 45, i.e.,where the display cards 22 are deposited over the articles 21. Theinboard end of the guide rod 211 is housed within a similar solid metalbumper block 212. Solid rubber washers 213 and 214 surround both ends ofthe rod 21 1 at the bumper blocks 210 and 212 and serve as cushions.Beneath the inboard bumper block 212 is another bearing plate 215 for anaxle 216 carrying a sprocket 218 for a chain 219 which is driven bysprocket 208.

As clearly depicted in FIG. 5, the chain 219 is not continuous but hastwo separate end links 220 and 221 which are attached to a slider block222 by recessed machine screws 223 and 224. The slider block 222 fitsover the guide rod 211 and is provided with a center of bearing material225, as shown in FIG. 7, which actually contacts the guide rod 211. Theguide rod 211 also passes through inboard slider blocks, 226 and 228 respectively, which also have a central lining of bearing material. Unlikethe slider block 222, neither of the blocks 226 and 228 communicateswith the chain 219 and both are fastened to a diamond-shaped carrierplate 229.

At the upper corner of the carrier plate 229, is mounted a hollowrectangular housing 230 comprising two side plates 231 and 232 and acover plate 233 affixed thereto with screws 234. In a similar manner, atthe lower corner of the carrier plate 229, is mounted another hollowrectangular housing 235 comprising two side plates 236 and 237 and acover plate 238 affixed thereto with screws 239. A bore 240 in plate 236and a bore 241 in plate 237 permits the lower half of the chain 219 topass therethrough freely. A movable gate 242 is pivotally mounted on thecarrier plate 229 adjacent the side plate 231 with a screw 243. Theupper end of the gate 242 is provided with a roller 244 mounted thereonby a small nut and bolt 245. Another movable gate 246 is pivotallymounted on the carrier plate 229, with a screw 247, adjacent the sideplate 231. The gate 246 also carries a roller 248 mounted thereto by anut and bolt 249. A tension spring 246a is hooked between lugs 251 and252, on gates 242 and 246, respectively, and serves to maintain thegates 242 and 246 drawn together i.e., in a closed position.

The display card transfer head 250 which picks up, transfers anddeposits display cards 22 comprises an elongated hollow body element258. An air line 259 which is connected to the micro valve 196 providesa vacuum supply to the body element 258 through a suitable fitting 253.Three short pipes 254256, extending from the top of the body element 258transfer the vacuum through flexible tubes 254a, 255a, 256a. Tube 2540is connected to a hollow pipe 261 passing through a vertical crossmember 262 which stradles the body element 258. The lower end of pipe261 carries a vacuum cap 263. Tube 2550 is connected to another hollowpipe 265 passing through a horizontal cross member 266 extending fromthe top of the body element 258. The pipe 265 also carries a vacuum cup268 and a compression spring 269 is interposed around the pipe 265between the cross member 266 and the vacuum cup 268. The tube 2560 isconnected to a hollow pipe 270 passing through another vertical crossmember 271 straddling the body element 258. The lower end of the pipe270 also carries a vacuum cup 272. Cross members 262 and 271 may beprovided with hand screws, 273 and 274 respectively, so as to belaterally adjustable on body element 258 as shown in FIG. 7.

It has been found that the display cards 22, when stacked, have atendency to cling to each other usually resulting from rough edges aboutthe cut out portion or opening 23 and tabs 26 and 28 of the cards 22.Also, some bowing of the stack, in an upward direction. may occur as aresult of the scoring of tabs 26 and 28 to permit subsequent bendingthereof when they are placed over an article 21. Both of these factorscan cause inadvertent movement of more than one card 22 by the displaycard transfer head 250. To prevent this from occurring, the verticalcross members 262 and 271 are each provided with a blunt pin 264, asdepicted in FIGS. 5 and 6. When the display card transfer head 250descends upon the stack of cards 22, as explained below, the pins 275flatten the stack and jar the top card 22 enough so as to free it fromthe card immediately below thereby causing only one card 22 to beremoved therefrom. In FIG. 6, as the card 22 is despoited over thearticle 21, the pins 275 also help to flatten the card 22 against thetray holder 43.

As a further aid to preventing removal of more than one display card 22at a time from the stack by the display card transfer head 250, smallresilient fingers or combers (not shown) may be employed. These combersmay be conveniently attached to the support frame 204 and generallyextend over the card 22 and are downwardly directed thereover as by aspring. As the display card transfer head 250 removes a card 22, thecombers pivot upwardly against the spring, seeking to hold the card.When the card 22 ultimately escapes the combers, they quickly snap downover the next card 22 thereby preventing it from being displaced.

The transfer head 250 is movable vertically over the display cards 22and the conveyor belt 44, and the vacuum transmitted through vacuum cups263, 268 and 272 enables the head 250 to hold a display card 22 untilthe vacuum is released. In order to move vertically, the transfer head250, particularly the body element 258, is attached to a plunger 280which is movable within the lower rectangular housing 235. The upper endof the plunger 280 has a front and arear leg, 28] and 282 respectively,and is devoid of a central portion so as to clear the upper half of thechain 219 when the transfer head 250 is raised. The lower half of theplunger 280 is similarly hollow to clear the lower half of the chain219. A front clevis rod 283 is pivotally attached to the front leg 281of the plunger 280 with a pin and snap ring combination 284, and a rearclevis rod 285 is pivotally attached to the rear leg 282 of the plunger280 with a pin and snap ring combination 286. A flat connecting rod 288is pivotally connected to a pin 289 extending from the slider block 222and held thereto with a snap ring. Another flat connecting rod 290 ispivotally held between the prongs of the rear clevis rod 285, both rodsbeing pivotally connected to a pin 291 extending from the rear side ofthe slider block 222. A second plunger 292 is movable within the upperrectangular housing 230 and the free end of the connecting rod 288 ispivotally attached to the lower end of the plunger 292 with a pin andsnap ring combination 293. Similarly, the free end of connecting rod 290is pivotally attached to the lower end of the plunger 292 with a pin andsnap ring combination 294. For purposes of simplicity the aforedescribedclevis rods, connecting rods and pins will be referred to collectivelyas the plunger linkage. It is the linkage which permits reciprocation ofthe plungers 280 and 292 within their housings, 235 and 230respectively.

The entire transfer head 250 and carrier plate 229 reciprocateslaterally as one structure between the inboard and outboard bumperblocks, 212 and 210 respectively. In order to maintain the carrier plate229 in its vertical position on the guide rod 211, a small bracket 300is mounted on the rear top side of the carrier plate 229, having aroller 301 thereon which moves within a channel 302 carried by the topwall 202.

At approximately both ends of the channel 302, the top wall is recessed,there being an inboard recess 303 and an outboard recess 304. Therecesses 303 and 304 are provided as a clearance for extension of theupper plunger 292 therein when the gates 242 and 245 are opened, as willbe described hereinbelow. Between the recesses 303 and 304 is a guard305, preferably made of nylon or similar material, and attached directlyadja cent the channel 302, above the gates 242 and 245, its purposebeing to maintain both gates in a closed position.

Operation of the display card transfer mechanism 45 is as follows: Whenthe rack 184 is on its upswing, the pinion 193 and drive sprocket 208are rotated counterclockwise. Movement of the upper half of chain 219 istoward the inboard end which pulls the slider block 222, carrier plate229, and transfer head 250 in that direction. As movement toward theinboard end continues along guide rod 211, the slider block 222 isadjacent the slider block 228 and the plungers 280 and 292 are in aretracted position as depicted in FIG. 5. In FIG. 7 the carrier plate229 and transfer head 250 are at the inboard end, the slider block 226has just contacted inboard bumper block 212 and lateral movement hasceased. As the sprocket 208 and chain 219 continue to move, the sliderblock 222 is drawn along the guide rod 211 towards the slider block 226.When the slider block 222 is midway between the blocks 226 and 228, theplunger linkage has pivoted from its folded position, depicted in FIG.5, to a straight position whereby the plungers 280 and 292 are totallyextended. The extension of the lower plunger 280 also lowers thetransfer head 250 carrying a display card 22 directly over the trayholder 43 and an article 21 placed therein. At the exact moment that thedisplay card 22 is positioned, movement of the conveyor belt 44 has beeninterrupted as described hereinabove. Also, the rack 184 has activatedthe switch 198, depressing the plunger 199 of the micro valve 196,releasing the vacuum to vacuum cups 263, 268 and 272 in order that thedisplay card 22 will remain with the article 21 upon subsequentwithdrawal of the transfer head 250.

Because of the guard 305, the lower plunger 280 cannot be extended untilthe upper plunger 292 is, which only occurs at the inboard and outboardends, i.e., over the tray holder 43 and over the supply of display cards22. The slider continues to be drawn away from the outboard block 228,folding the plunger linkage and retracting the plungers 280 and 292,until it contacts the inboard block 226. At this point, the plungerlinkage is folded in the opposite direction than it appeared in FIG. 5,the transfer head 250 is elevated, the gates 242 and 246 are closed andthe rack 184 can go no higher. Continued rotation of the crank armdrives the pitman I81 and the rack 184 downwardly, thus reversing thedirection of rotation of the pinion gear 193, the drive sprocket 208 andthe chain 219. Now the slider block 222, carrier plate 229 and transferhead 250 are drawn towards the outboard end to pick up another displaycard 22. The rack 184 disengages the switch 198 and the vacuum is againsupplied to the vacuum cups 263, 268 and 272.

When the outboard slider block 228 contacts the outboard bumper block210 the carrier plate 229 ceases to move and the transfer head 250descends upon the stack of display cards 22 due to the continuedmovement of the slider block 222, movement of the plunger linkage and ofthe plungers 280 and 292. After the transfer head 250 has removed adisplay card 22 and has been elevated, the rack 184 again reciprocatesupwardly and the carrier plate 229 and transfer head 250 move toward theinboard end. Simultaneous with these movements, another tray holder 43carrying an article 21 is advanced for receipt of the display card 22thereon.

Since the transfer head 250 can only descend a fixed distance it isimperative that the upper level of display cards 22 remain relativelyconstant. To accomplish this, the electric eye 205 is focused over thecorrect level of display cards 22 and activates a supply motor 310,depicted in FIG. 4. The supply motor 310 drives a sprocket 311 and chain312 mounted thereon, around an upper sprocket 313 carried by a shaft 314extending from the end wall 168. The chain 312 is discontinuous and bothends are attached to threaded shafts 315 and 316 which are bolted to theadjustable tray 203. Counter-clockwise rotation of the sprocket 311 willelevate the tray 203 and display cards 22 until the electric eye 205senses the correct level has been attained and deactivates the motor310.

The label applying machine 41 is depicted in FIGS. 8-13. As statedabove, this portion of the apparatus 40 may be derived from aconventional label applying machine which has been somewhat altered.Such a machine has its own source of power and drive mechanism (notshown) for vertical and horizontal reciprocation of the variouscomponents. The machine 41 is connected' in a suitable manner to themechanism 42 so that the labels 24 and 25 may be applied directly overthe article 21 and display card 22, slightly downstream from the displaycard transfer mechanism 45.

The label machine 41 has a label pick up head 330, a label transfer head331 and a label applicator 46. Linkage arms 333-335 raise and lower thepick up head 330 and the transfer head 33! as well as reciprocate bothheads horizontally. The lowest arm 335 is connected to a base plate 336which carries the pick up head 330 and the transfer head 331.

The label pick up head 330 consists ofa metal frame 338 carrying pairsof suction cups 339 and 340. In its rearmost position, the pick up head330 is positioned over stacks of labels 24 and 25 contained in holders.341 and 342 respectively. When the base plate 336 is raised, the pickuphead 330 removes two labels 24 and 25. Small combers (not shown) may beemployed as described in conjunction with the display cards 22, toprevent the removal of more than one label from a holder at a time. Theplate 336 is then moved horizontally forward and then lowered so thatthe labels 24 and 25 are deposited in a preforming tray 342. Thepreforming tray 342, depicted in FIGS. and 11 has a wide flat bottomsurface 343 and two side walls 344 and 345 extending therefrom at anangle greater than 90. A plurality of air passages 346 pass through thebottom surface 343 of the tray 342 and are connected to a vacuum supply(not shown) which removes the labels 24 and from the pickup head 330.

The label transfer head 33] consists of a hollow frame 348 carried bythe base plate 336 and provided with a vacuum supply via a tube 349. Theunderside of the frame 348 has a label forming plate 350 having aconfiguration complimentary to that of the tray 342. A plurality of airpassages 351 pass through the plate 350 communicating with thesubatmospheric pressure within the hollow frame 348. When the base plate336 has retracted to its rearmost position, and the pickup head 330contacts two new labels 24 and 25, the transfer head 331 andparticularly the forming plate 350 is brought down onto the preformingtray 342 creasing at least one of the labels 25 at both ends 33 and 34.

While the use of two labels has been found to be advantageous, somepackages may require only one. Moreover, none of the labels or all ofthe labels may be preformed for subsequent deposit upon the article 21and display card 22. In the preferred embodiment, one of the labels 24,depicted in phantom in FIG. 11, is shorter than the label 25 (also inphantom) and is therefore not preformed. Inasmuch as the machine 41 isbasically a dry labelling variety, the labels utilized have a heatsensitive adhesive coating, and the transfer head 33] is thereforeheated so the label forming plate 350 may activate the adhesive.

When the base plate 336 is again raised, the vacuum applied through thepreforming tray 342 is either reduced or cut off so that the vacuumapplied through the label forming plate 350 is able to remove bothlabels 24 and 25. As the base plate 336 advances forwardly, heat fromthe transfer head 33] activates the adhesive coating applied to labels24 and 25 which are carried with the adhesive side down. When the baseplate 336 again descends, two new labels are deposited in the preformingtray 342 while the two preformed, heated labels 24 and 25 are applieddirectly to the article 21 as depicted in FIG. 9. It is at this point oftime that movement of the conveyor belt 44 has temporarily ceased in themanner described hereinabove. The adhesion between the labels 24 and 25and the article 21 is sufficient to overcome the vacuum applied throughthe label forming plate 350 and as the base plate 336 is withdrawn, thelabels 24 and 25 remain.

The label applicator 46 is positioned above the conveyor belt 44 asdepicted in FIG. 12. It consists of a vertically disposed arm 352connected to a movable support 353 which slides vertically with respectto a frame member 354 which is in turn connected to a pair of lateralsupports 355. The base of the arm 352 carries the head 356 of the labelapplicator 46 which is formed of a generally flexible material such asrubber or plastic and which has a concave underside contoured to fitover the article 21. As depicted in FIGS. 8, 12 and 13, after the labeltransfer head 331 has deposited labels 24 and 25 over the article 21(FIG. 12) it is withdrawn rearwardly and the label applicator 46 affixesboth labels 24 and 25 to the article and display card 22, with one rapiddownward stroke before the conveyor belt 44 begins to advance. A wirespring 358 is carried by the head 356 which becomes biased against thedisplay card 22 when the label applicator 46 is fully descended. Thespring maintains the complete package 20 within the tray holder 43 asthe applicator 46 is withdrawn thereby eliminating any prematuredisplacement of the package 20 therefrom.

Simultaneous with the upstroke of the label applicator 46, the conveyorbelt 44 again advances bringing another article 21 and display card 22thereunder for labelling. As the conveyor belt 44 eventually passesaround the sprocket pair 50, the package 20 falls from the tray holder43 and may be removed from the apparatus 40, via a conveyor 359, toanother location.

FIG. 14 depicts sequentially the three operations that are concurrentlypreformed by the apparatus 40 pursuant to the preferred method. As theempty tray holders 43 pass before an operator, an article 21 is placedtherein. At the exact moment that movement of the conveyor belt isinterrupted, the display card transfer mechanism 45 places a displaycard 22 over the article 21 as in position A and FIG. 15. The cut outportion 23 fits over the article 21 and the tabs 26 and 28 are bentupwardly. While only two such tabs are illustrated, it is to beremembered that the number, size and position thereof may be variedaccording to the specific requirements of the particular article anddisplay card being used. Thus, the tabs 26 and 28 could extend along theentire side of the article 21 or, other tabs could be utilized tosupport for example, the base of the article 21. Moreover, a soliddisplay card may be utilized and if desired, the card may be transferredto a holder initially and an article placed thereon.

Further downstream from the transfer mechanism 45, and before theconveyor belt 44 resumes movement, at position B, the label transferhead 331 deposits two heated labels 24 and 25, label 25 being preformedas in FIG. 16, over the article 21. While the transfer head 331 isretracting, the label applicator 46 permanently affixes the labels 24and 25 to the article 21 and display card 22 without webbing the label25 therebetween as in FIG. 17. Although position C appears adjacent andto the left of position B, such is the case merely for purposes ofillustration. During the actual operation. the transfer head 331retracts and the label applicator 46 acts in rapid succession, beforethe conveyor belt 44 resumes movement.

As the conveyor belt 44 again resumes movement, the display cardtransfer mechanism 45 picks up another display card 22 and two morelabels 24 and 25 are prepared for application during the subsequentcycle. By substituting different tray holders for the holders 43 andmaking other minor adjustments, a variety of different sizes and shapesof articles, display cards and labels may be combined to form displaypackages with the apparatus and method embodying the concept of thepresent invention.

What is claimed is:

1. Apparatus for the preparation of display packages having an articlesecured to a card and at least one joining means for fastening saidarticle to said card, said apparatus comprising: an endless beltcarrying said articles along a predetermined path so that the operationsfor forming the display package may be performed thereon, transfer meansfor depositing said card in juxtaposition to said article, means forperiodically interrupting movement of said endless belt, and means forapplying said joining means to said article and said card.

2. Apparatus, as set forth in claim 1, wherein said apparatus furtherincludes a plurality of holder means for receipt of said articlesthereon and wherein the underside of each said holder means carries abase plate which is periodically engaged by said means for interruptingmovement of said endless belt.

3. Apparatus, as set forth in claim 2, wherein said means forperiodically interrupting movement of said endless belt includes amotor, at least one drive finger periodically communicating with saidbase plate to move said holder means, and at least one pawl periodicailycommunicating with said base plate interrupting movement of andaccurately positioning said holder means.

4. Apparatus, as set forth in claim 1, wherein said transfer meansincludes a drive means, carrier means reciprocating between at least afirst and a second position, transfer head means selectively grippingsaid card, guide means for said carrier means, a first means supportingsaid transfer head means from said carrier means and communicating withsaid drive means for moving said carrier means between said first andsaid second position and reciprocating said transfer head means withrespect to said first and said second position.

5. Apparatus, as set forth in claim 4, including a frame and whereinsaid guide means includes a shaft supported by said frame and mountingmeans maintaining said carrier means on said shaft and wherein saidfirst means includes a first plunger, housing means therefor carried bysaid carrier means, slider means connected to said drive means andlinkage means connecting said slider means to said first plunger wherebysaid first plunger reciprocates in response to movement of said slidermeans.

6. Apparatus, as set forth in claim 5, wherein said mounting meansincludes a first and a second rigid block mounted on said carrier plate,slidably receiving said shaft and said slider means consists ofa thirdblock slidably receiving said shaft and reciprocable thereon betweensaid first and said second rigid blocks.

7. Apparatus, as set forth in claim 5, wherein said linkage meansincludes at least a first rod pivotally attached to said slider meansand said first plunger, said first rod pivoting as said slider meanspasses between said mounting means.

8. Apparatus, as set forth in claim 4, wherein said carrier meanscomprises: a flat metal plate having an open central portion.

9. Apparatus, as set forth in claim 4, wherein said transfer head meansincludes a frame carrying at least one cup means adapted for connectionwith a supply of subatmospheric pressure whereby said cup means gripssaid card in response to said subatmospheric pressure.

10. Apparatus, as set forth in claim 9, wherein a switch meansselectively provides said subatmosphcric pressure to said cup means.

11. Apparatus, as set forth in claim 4, wherein said first positionresides over a supply of said cards and said second position residesover said endless belt.

12. Apparatus as set forth in claim 4, wherein said transfer meansfurther includes a second means controlling reciprocation of saidtransfer head means.

13. Apparatus, as set forth in claim 12, wherein said second meansincludes a second plunger, a second housing means therefor carried bysaid carrier means, gate means movable between an opened and a closedposition for maintaining said second plunger within said second housingin said closed position and guard means selectively maintaining saidgate means in said closed position.

14. Apparatus, as set forth in claim 13, wherein said second meansincorporates a second rod, pivotally attached between said slider meansand said second plunger.

15. Apparatus, as set forth in claim 14, wherein said gate meanscomprises: at least one movable gate pivotally mounted to said carrierplate adjacent said second housing and having a portion thereofextending between said guard means and over said second housing.

16. Apparatus, as set forth in claim 15, wherein said guard meanscomprises: a flat track carried by said frame above said guide means andterminating before said first and said second position so that in saidfirst and said second position, as said slider means passes between saidmounting means, said second rod extends said second plunger while saidfirst rod extends said first plunger.

17. Apparatus, as set forth in claim 1, wherein said means for applyingsaid joining means includes a second transfer means for depositing atleast one said joining means to said article, and applicator meanshaving a contour similar to that of said article, totally affixing saidjoining means to said article and said card.

18. Apparatus, as set forth in claim 17, wherein said second transfermeans is provided with means to apply subatmospheric pressure and meansto apply heat.

19. Apparatus, as set forth in claim 1, wherein said apparatus furtherincludes forming means for said joining means.

20. Apparatus, as set forth in claim 19, wherein said forming meanscomprises; a tray having a flat bottom and two side walls extendingtherefrom at an angle greater than ninety degrees.

1. Apparatus for the preparation of display packages having an articlesecured to a card and at least one joining means for fastening saidarticle to said card, said apparatus comprising: an endless beltcarrying said articles along a predetermined path so that the operationsfor forming the display package may be performed thereon, transfer meansfor depositing said card in juxtaposition to said article, means forperiodically interrupting movement of said endless belt, and means forapplying said joining means to said article and said card.
 2. Apparatus,as set forth in claim 1, wherein said apparatus further includes aplurality of holder means for receipt of said articles thereon andwherein the underside of each said holder means carries a base platewhich is periodically engaged by said means for interrupting movement ofsaid endless belt.
 3. Apparatus, as set forth in claim 2, wherein saidmeans for periodically interrupting movement of said endless beltincludes a motor, at least one drive finger periodically communicatingwith said base plate to move said holder means, and at least one pawlperiodically communicating with said base plate interrupting movement ofand accurately positioning said holder means.
 4. Apparatus, as set forthin claim 1, wherein said transfer means includes a drive means, carriermeans reciprocating between at least a first and a second position,transfer head means selectively gripping said card, guide means for saidcarrier means, a first means supporting said transfer head means fromsaid carrier means and communicatinG with said drive means for movingsaid carrier means between said first and said second position andreciprocating said transfer head means with respect to said first andsaid second position.
 5. Apparatus, as set forth in claim 4, including aframe and wherein said guide means includes a shaft supported by saidframe and mounting means maintaining said carrier means on said shaftand wherein said first means includes a first plunger, housing meanstherefor carried by said carrier means, slider means connected to saiddrive means and linkage means connecting said slider means to said firstplunger whereby said first plunger reciprocates in response to movementof said slider means.
 6. Apparatus, as set forth in claim 5, whereinsaid mounting means includes a first and a second rigid block mounted onsaid carrier plate, slidably receiving said shaft and said slider meansconsists of a third block slidably receiving said shaft and reciprocablethereon between said first and said second rigid blocks.
 7. Apparatus,as set forth in claim 5, wherein said linkage means includes at least afirst rod pivotally attached to said slider means and said firstplunger, said first rod pivoting as said slider means passes betweensaid mounting means.
 8. Apparatus, as set forth in claim 4, wherein saidcarrier means comprises: a flat metal plate having an open centralportion.
 9. Apparatus, as set forth in claim 4, wherein said transferhead means includes a frame carrying at least one cup means adapted forconnection with a supply of subatmospheric pressure whereby said cupmeans grips said card in response to said subatmospheric pressure. 10.Apparatus, as set forth in claim 9, wherein a switch means selectivelyprovides said subatmospheric pressure to said cup means.
 11. Apparatus,as set forth in claim 4, wherein said first position resides over asupply of said cards and said second position resides over said endlessbelt.
 12. Apparatus as set forth in claim 4, wherein said transfer meansfurther includes a second means controlling reciprocation of saidtransfer head means.
 13. Apparatus, as set forth in claim 12, whereinsaid second means includes a second plunger, a second housing meanstherefor carried by said carrier means, gate means movable between anopened and a closed position for maintaining said second plunger withinsaid second housing in said closed position and guard means selectivelymaintaining said gate means in said closed position.
 14. Apparatus, asset forth in claim 13, wherein said second means incorporates a secondrod, pivotally attached between said slider means and said secondplunger.
 15. Apparatus, as set forth in claim 14, wherein said gatemeans comprises: at least one movable gate pivotally mounted to saidcarrier plate adjacent said second housing and having a portion thereofextending between said guard means and over said second housing. 16.Apparatus, as set forth in claim 15, wherein said guard means comprises:a flat track carried by said frame above said guide means andterminating before said first and said second position so that in saidfirst and said second position, as said slider means passes between saidmounting means, said second rod extends said second plunger while saidfirst rod extends said first plunger.
 17. Apparatus, as set forth inclaim 1, wherein said means for applying said joining means includes asecond transfer means for depositing at least one said joining means tosaid article, and applicator means having a contour similar to that ofsaid article, totally affixing said joining means to said article andsaid card.
 18. Apparatus, as set forth in claim 17, wherein said secondtransfer means is provided with means to apply subatmospheric pressureand means to apply heat.
 19. Apparatus, as set forth in claim 1, whereinsaid apparatus further includes forming means for said joining means.20. Apparatus, as set forth in claim 19, wherein said forming meanscomprises: a tray having a flat botTom and two side walls extendingtherefrom at an angle greater than ninety degrees.